Why am I so keen on the color of a hat? Well I am not taking about your normal hat. Black hat and white hat are terms used by webmasters. These are two different ways of promoting your websites on search engines. As you guessed, white hat methods are pure ethical search optimization methods where the webmasters play by the rules and gudelines laid by search engines , while black hat method often employs non-ethical tactics and in most cases find loopholes to get good ranking in search engines. Which one is best? Wel, it totally depends upon you. If you are a very honest person who thinks contributing to internet is more important than making money, then you must surely opt for white hat seo. Black hat seo guys often think out of the box, but tend to spam the search engines to get good ranking.
You can learn a lot of white hat techniques by listening to Elite Sessions where top internet marketing gurus reveal their traffic building secrets. If you prefer the black hat methods you can learn the best tactics from Project black mask.
If you ask me for a suggestion my anser would be, white hat tactics give you long term results and will get you a good reputation. But you need patience and lot of work ahead. On the other hand black hat brings quicker results, but you are always at the risk of getting banned from search engines and you might earn a bad reputation. (spammer). Now you decide which one of the below tactics you want to learn.

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